For as long as it takes

Humanity & Inclusion (HI) launches its campaign across Canada. "For as long as it takes" aims to prompt the general public to question the frenetic pace of current events and the notion of long-term commitment. 

A disaster doesn't stop at what we see: we need to provide a response over time to help people return to life as normally as possible, strengthen their resilience and contribute to global, sustainable development.

The Khmer Rouge regime in Cambodia, the Rwandan genocide, the tsunami in South-East Asia, the earthquake in Haiti, the war in Syria... For over 40 years, our NGO has been working alongside people with disabilities and vulnerable populations, taking action to meet their essential needs, improve their living conditions and promote respect for their dignity and fundamental rights. Our actions were sometimes deployed in areas on which all eyes were riveted, and in others where exposure in no way reflected the seriousness of the crisis. In this international context of intensifying conflicts and natural disasters, it seems as if one crisis follows another, sometimes forgetting that the consequences for the populations affected are long-lasting.

"We wanted a thought-provoking campaign. It's about making visible the contrast between the overexposure of a crisis at a given moment, and the often forgotten long-term response it implies."

Anne Delorme, Executive Director of Humanity & Inclusion Canada

The campaign, conceived by the Strike agency and filmed by Montreal-based director Olivier Staub, was produced using real-time 3D technology in France, a technology usually used in the video game and film industries. 

"For as long as it takes" will be deployed starting this fall in all HI network countries: Belgium, Canada, France, Germany, Luxembourg, Switzerland, the UK and the USA. In Canada, it will be rolled out in various formats for television, print and the Web